In 2014 we suffered the tragic loss of one of our founders and very dearest friends,
Terry Alford, to brain cancer.

Having moved to Europe from the Australian insurance market in the 1990’s, Terry joined the UK mobile phone retailer, The Carphone Warehouse when it only had two shops, and followed its growth to more than 3500 across 10 countries. In 2004, he co-founded EIP limited and helped grow the business into the successful company that it is today. Terry was also instrumental in the early scoping and design of the software products which today provide the solid backbone to our future growth and stability.

Terry was a kind, smart, patient and gentle man, and his foundations of integrity, propriety and courtesy are still practiced throughout our business today.

We miss him very much.